From The Goshen News
Thursday, August 30, 2001 Page: B-18
Say 'YES' to great food
Founders of YES
Mobile Catering, Yvonne E. Schwartz, President
and Dan Schwartz Operations Manager with
Office Manager Amy Bates.
Warehouse
Manager James Deknikker and Sales Route
Superintendent Jody Stubblefield discuss
the next planograms for their category
management program, 60% of the menu
changes every 4 weeks.
Malena
Garcia, Kitchen Manager has been with YES
for over 8 years. Malena handles all food
purchases, production, production scheduling,
pricing, and kitchen hiring. Under her guidance,
the kitchen currently follows the Elkhart
County Health Department's Serv-Safe Program.
She is currently in the process of preparing
a GACCP Hazard Analysis Critical Control Point)
Program. Her expertise of Mexican foods has
allowed YES to expand the menu to include
authentic Mexican cuisine. She is currently
seeking a strong assistant.
Fresh fruit, homemade
casseroles, special recipes, and prize-winning
desserts. This sounds like a description of a
first class restaurant and a place many people
would want to visit. The clients of this food
establishment, however, do not have to drive to
get their lunch. This restaurant is on wheels
and comes to the customer.
YES Mobile Catering,
owned by Yvonne and Dan Schwartz, is unique because
of their fresh, homemade quality food. "Everything
is made right here," says Yvonne. "We
make it, we deliver it, and we sell it."
She explains that the company also invites request
form customers. "We want to have a product
closer to what they are used to. They also serve
many Hispanic customers. "Our kitchen is
totally Hispanic. Someone can request an item
in Spanish, and we can translate it and then cook
authentic Mexican food. YES Mobile Catering offers
a wonderful alternative to fast food or tasteless,
prepackaged meals. WE change 60% of our menu every
four weeks," says Yvonne.
Yvonne and Dan Schwartz
work together along with 16 employees in a building
located at 65201 Sourwood Drive in Goshen. Initially
working out of their home with just one truck,
they now operate 8 trucks and serve breakfast
and lunch to many industrial businesses in Elkhart
County. When news of the service they offered
spread among the industrial community and they
started to grow, they bought land and built the
building they now occupy. They pride themselves
on never missing a route and managing their own
schedule well in order to accommodate the pressing
schedules of the people they serve.
Having worked in the
RV industry themselves, Dan and Yvonne have a
special appreciation for their hungry customers.
They initially let people know about their product
by taking samples around and talking to people.
In the six years they have enjoyed their new location,
they have more than doubled the size of the business.
This year, they are celebrating 10 years of business
and growth.
YES Mobile Catering
places the highest priority on dependability,
service and quality. They offer a 200% guarantee.
"If you don't like what you bought, for any
reason, you can give it back to the driver, get
your money back, and then pick something else,"
says Dan. "You not only get your money back,
but you get food. We want to make sure you are
happy." To do that, they offer a full line
breakfast and dinner including salad sides, homemade
desserts, cold sandwiches, and fresh fruit in
season. They offer over 200 different items to
their customers, including soft drinks and food
selections.
The hours of operation
are from 4 AM to 4 PM, and they can be reached
at 534-0449. After being responsible for every
aspect of the business, Dan and Yvonne are now
enjoying the recent formation of a management
team. They now have a kitchen manager who has
been with them for 8 years. They have a route
superintendent who is in charge of all the routes
and training in addition to her own route. They
also have warehouse manager and office assistants.
"The mobile catering business is not just
a food a business. It is a trucking business as
well. There is a lot of dispatching involved.
It takes a lot of work to keep things routed and
efficient, explains Yvonne. "Our drivers
are smart. A good driver has to be able to add,
take money and give change to 125 people in 7
minutes. I am very proud of our work force."
Dan and Yvonne enjoy
meeting the needs of people and continue to look
for ways to thank their customers. One way they
do that is by offering a preferred customer program.
In this program, YES Mobile Catering gives a free
company party every six months to any business
in their market area if they service the entire
corporation. They also provide catering for company
parities during office hours. In addition, they
offer YES Bucks to employers who can use them
to reward their employees with certificates toward
food from the YES Mobile Catering truck. They
give free birthday breakfast; free holiday treats,
and has drawings for T-shirts and tank tops. YES
Mobile Catering appreciates their customers. The
goal of each YES Mobile Catering employee is to
give every person they serve a brighter day by
offering uniquely good food served with a friendly
smile.